Jhonsan&jhonsan case Study Example | Topics and Well Written Essays - 250 words

Jhonsan&jhonsan - Case Study Example Johnson & Johnson has used the diversification strategy for international expansion and gaining more competitive advantage in the market. It has developed over 200 companies across the globe and deployed 120,000 employees in these companies (Award, 2010). The corporate strategy aims at improving the Johnson & Johnson’s structure through proper organizational design. The design has led to the formulation of a decentralized divisional structure which has encouraged the proper flow of information. It has also enhanced working relationships between activities and functional department. Furthermore, the decentralized divisional structure has allowed different stakeholders with different skills to bring together different technologies and products. This has led to satisfying the unmet needs of customers (Award, 2010). Synergy has assisted the Johnson & Johnson to acquire sustainable competitive advantage. The CEO Weldon has come up with a decentralized divisional structure to foster synergy. He has used the structure in assessing external environment to identify a number of forces. The first one is demographic that determine how population growth have affected demand of Johnson & Johnson’s products not only across New Brunswick, USA, and New Jersey but also in 60 countries in the globe. The second one is socio-cultural factor that examine social issues such as poverty that affect the purchasing power of Johnson & Johnson’s products by the people in the globe (Award, 2010). The third one is technological factor which determines the available healthcare technology such as Cougar Biotechnology and breast implant maker. The next factor is political which examines the requirement that local and national authorities expect Johnson & Johnson to meet in supplying and handling health care products. The last one is economic factors that reveal how currency fluctuates and how it may affect the costs of

NIVEA Case Study Example | Topics and Well Written Essays - 750 words

NIVEA - Case Study Example optimization, it is important for the company to ensure that its budget is well allocated so that it can effectively meet its objectives in meeting the objectives outlined in its marketing mix (Jaccard 2013). This includes ensuring that besides achievement of the objectives, it should have a good and reliable supply chain for delivering the products to markets at the most convenient times as needed by the customers. Having made a good household brand, it is the company’s duty to ensure that it consolidates on its management and marketing strategies to consolidate its market share in the increasingly competitive world. With proper planning, Nivea Company can manage to rely on the success of this brand by creating and implementing growth and development strategies (Nivea Visage Young 2015). One of the ways to achieve this goal will be a consistent market research, which will ensure that the company understands knows new competitors emerging in the market as well as their competitive strategies (Jaccard 2013). In this regard, Nivea Company will be better placed to develop counter approaches that will ensure that it retains its market share and competitive advantage. Another important approach that the company will have to implement includes understanding methods of employee satisfaction, which will ensure that it has a pool of highly dedicated employees, who can discharge their duties in the interest of the company (Nivea Visage Young 2015). This is because, in many instances, the success of a company does not just rely on the best and innovative strategies that it develops but rather, it is their full implementation. Having the best and productive staff is as good as having monopoly over an essential resource in the industry, thus excellent company success. As the company heads in the future, its managers have a duty to ensure that they develop growth strategies ad systems that will cement its position as the market leader in the industry. According to Jaccard